Web 2.0 - Latest tool for your marketing toolbox.

What is Web 2.0? A good way to show you is use a Web 2.0 example. If you watch the Youtube video below this explains it far better than I could and will give you an idea of what our services are about. I must point out that we didn’t produce the video but its on Youtube to be used and viewed. When you have watched the video send us your details via the comments form below and we can start to work through how we can make these technologies work for your business.

So, in short, Web 2.0 does not represent any change to the specification to the internet, just the way it is being used and new tools that enable this.

I believe that Eric Schmidt has been credited with the adage “don’t fight the internet”. This sums it up perfectly for me; you cannot fight against what the internet naturally achieves. Connectivity, communication, accessibility to information and ability to copy and repurpose information with ease are all things that have changed our world forever. It is only at this stage of the evolution of the internet that we are learning to put all these ‘elements’ together to make them work for us. The exciting thing is that it continually develops in a seemingly organic way. The old ways of doing things, the old models of advertising and marketing that have been the norm for the last few decades, don’t necessarily transpose to this new medium. It is only now that we are learning how they work. And, sure enough, once you think that you have it sorted, some new widget comes along to change it all again. Getting on in the Web 2.0 world and using it to your advantage means having to embrace this and put some effort in.